Today your online marketing strategy determines how your business will expand, reach its prospects and increase customer loyalty to your brand. The stakes are very high to be sure. Content is the primary tool your business has for reaching its online audience.
Engaging content that provides real value to your customers and at the same time subtly makes them aware of how your business' offerings will meet their real life needs will provide the highest ROI for your web-based marketing campaign efforts.
Getting your content online is only half of the battle. There's no guarantee that once your business posts awesome content that prospects will automatically flock to it.
The other half of the equation is to increase the likelihood that your audience will find your content when they query the search engines for solutions to their problems and questions.
Search Engine Optimization (SEO) focuses on several disciplines that matches your offerings with customers that are looking for them.
This in turn will improve the location of your business in the search engine results making your company compare favorably to other online businesses that have similar offerings.
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Content Strategy &
A good content marketing strategy will be targeted at a specific audience. It will grab their attention from the moment they click on the link. Today's online users are much more sophisticated than they were 20 years ago. They're very selective about what they will invest time in and know what they're looking for. If a web prospect clicks on a link that doesn't deliver an answer to their question(s) within the first few seconds, they'll move on and the opportunity to reach them again is lost to a competitor, oftentimes permanently.
Our affordable Internet marketing service helps businesses like yours define and set realistic objectives for what they want their content marketing campaigns to achieve. Then we assist our customers with realizing these goals.
Copywriting is so critical to your business' content marketing strategy that many of the largest brands expend hundreds of thousands and even millions of dollars to keep their content fresh, lively, entertaining and valuable to their customers.
Our professional copywriting services utilize the latest online marketing best practices to powerfully deliver your brand's unique message. We take your business' offerings and creatively write a compelling story around them targeted to a responsive online persona .
When your business trusts their copywriting to us, our affordable Internet marketing team will work closely with your business' management, marketing and sales teams to deliver the right message to engage your prospects and hold their interest after they've taken the first step to learn more about how your business can help them.
Search Engine Optimization
A powerful SEO strategy is just as important to your online marketing campaign as your content. We assist businesses with locating the right keywords and finding long tail sequences that will increase your business' rankings for the specific queries your prospects and customers are searching for.
We will review your website's markup and add the directives that search engines look for. This can also help to increase your company's ranking in the search engines.
Our affordable Internet marketing for small business team members know how important that it is to get your valuable content in front of your online audience and without an effective SEO strategy, great blogs and advertisements can become just another web content ghost town.
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It's a highly established fact that search engines rank websites and their content according to who else on the Internet is providing links to them. In the past, many companies paid for black hat SEO tactics that involved spamming blogs with irrelevant posts that linked back to the company's websites. This strategy is highly frowned upon by professional web marketing firms and more importantly by search engines. It just doesn't work anymore. Not only do those techniques no longer increase business web site rankings, but when websites get caught using such approaches they can be penalized in several ways including being banned from the search engine permanently.
Our content promotion strategy involves many phases to build backlinks to your content from high authority websites that the search engines approve of. We work with other industry professionals to get your content promoted, amplifying its reach to your business' prospects. We only use ethical promotional practices ensuring that you will not be penalized by the search engines at some point down the road.
There is so much to think about when it comes to marketing your business online. Having well-written, competitive and engaging content will increase your web visitor retention and this will also improve your site's search ranking. Finding the right keywords and combinations will help get your content in front of your prospects. Utilizing modern day legitimate promotional means will amplify your online marketing campaign's audience reach.
With so much at stake, it's critical for your business to work with the right affordable Internet marketing service. Contact us today and let's discuss how our affordable Internet marketing for small business staff can deliver value to your business' online marketing strategy.
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