The business world is quite competitive today and this makes SEO more essential than before. If you own a small business SEO can help you progress and meet your objectives. However, there are many mistakes that numerous small businesses have made when it comes to SEO. As a result, such companies tend to give up on the SEO process since it proves ineffective. Here are some common mistakes that small business owners should avoid when it comes to SEO.
Having Expectations of Quick Returns on SEO Investment
It takes some time for you to see any small business SEO results. It is often since one ranking factor that search engines take into consideration is the website’s history. Many online marketers settle on the idea that SEO efforts can be evaluated after around 6-9 months of a major push.
Using A Splash Page As Your Homepage
Splash pages are bad for both usability and SEO perspectives. These pages contain little or no content and given that the homepage is the main page of your website’s ability to rank in the search engines. It is necessary to ensure that the first page users sees tells them about what our site is all about.
Shallowly Written Content
Another mistake that small businesses make in SEO is having pages that have too many images but very little content. Such a website reduces the small business SEO ranking. To make up for thin content on your website without losing quality images, you can utilize descriptive tags for every image. Search engines can then identify the pages that have more texts and boost the ranking.
Failing To Localize
Most users perform searches that are linked to location and this indicates two things regarding optimization. One thing is that businesses ought to utilize SEO tactics such as localized keywords, geo-tagging and phrases. Secondly, businesses should also claim listings on online directories. Sometimes the listings exist but until the business claims them they may have little or wrong information thus making it hard for the internet users to find out. When your business fails to localize, you can experience these pitfalls.
Creating a Website That Does Not Have SEO as Part of the Process
Although your website spontaneously shows up on the results page when its actual name is typed, lack of SEO tactics in the design process can hurt your rankings. Internet marketers sell SEO as a separate service but you also need to incorporate small business SEO to the general development process of your website. You can add targeted tags, keywords, headers, and URLs to the content naturally during the design process.
One important element of any SEO project is the keywords. Stuffing keywords can help you for a short period but it surely ruins your SEO profile eventually. Search engines come with a smart algorithm that can effortlessly track and evaluate each single process that closes the door and prevents black-hat SEO.
Doing Poor Keyword Research
In addition to knowing your audience, you also need to know the keywords that your target audience are likely to use to locate your business. A poor keyword research devastates the online performance of your website. Keywords hold your small business SEO together and without them, your website does not rank well. Many business owners who are professionals in their field often go for keywords that only the inside people in the industry can identify with. As a business owner, doing this does not attract your target audience who are most likely unfamiliar with the jargon.
Going It Alone
SEO has a learning curve that is quite steep. As a business owner, you are likely to have issues that are far more pressing to take up your time. Although you may not be keen on incurring costs for SEO services, you get your money’s worth by hiring a renowned and skilled SEO firm or consultant. Hiring a company or expert to handle your SEO for your company, you have some free time to run your developing business.
Ignoring Duplicate Content
Another mistake that both large and small businesses make is overlooking duplicate content on the website. When you have simple and duplicate content, it affects your small business SEO. Make use of the many plagiarism tools that are there online to catch any duplicated content and then omit or revise it.
Failing to Post Fresh Content
SEO is not something that you just start, work on it and then forget about. Instead it ought to be a continuous responsibility that ought to be steadily and regularly monitored to ascertain freshness and keep up with the dynamic SEO world. It is necessary to continue posting new content that is relevant so that you can continue ranking highly. You can create a blog or maintain a newsfeed on the website so that it remains updated. In addition to posting regularly, you also need to study the landscape to establish what new trends and analytics tools are there.