If you have a business based in the San Diego area, then you are likely to be in need of improved web design to help you bring in more customers. You can do this yourself, but in most cases you are better off using a San Diego SEO specialist to boost your site's ranking on Google search result pages and increase your conversions. Going with an outside contractor will save you a significant amount of time and provide you with results from a proven professional.
SEO is one of the most important elements of online marketing. The higher your page appears when someone searches for keywords related to your site, the more likely they are to click on it, come to your site, and decide to buy from you or hire you. However, while SEO was never a particularly easy task, it has become significantly more complicated in the past few years, especially when it comes to SEO that is focused on specific geographic areas like San Diego. Doing SEO properly takes a long time if you do not have prior experience in SEO for business. Not only does it entail knowing how to redesign your site to rank higher and convert better, but good SEO takes rigorous testing to ensure that it is working properly.
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For example, consider a big change that Google implemented last year. This change was called "Mobilegeddon" because it changed the way Google displays search results for mobile users. If a mobile site meets a particular standard called mobile responsiveness, then it gets bumped to the top of the results page, above all of its competition who do not meet the standard.
Google did this to encourage webmasters to design sites in ways that are more readable and usable for mobile users. It takes a qualified San Diego SEO specialist to be aware of this change and understand how to modify a site to conform with the standard. Sites that have not made the right changes have already seen their mobile traffic dwindle.
That is just one example of why it is so important to work with the right SEO firm. Another reason is that the local search market has changed as well.
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Google has revamped the way it displays pages for local search. Local search refers to whenever a user searches for a keyword and adds the name of a location to the search, such as "best plumber San Diego" or "good restaurants near me." Local search works very differently from a regular search because Google wants to send users to small, local businesses instead of chains whenever possible. There is a large set of things that Google checks for local search that don't affect regular search, and many of them are quite complicated. Only an SEO firm with extensive experience in a local area can truly provide the best results for local SEO in that area. That extends to San Diego as well, where a great San Diego SEO specialist can elevate a local business up through the local search ranks.
All of these are technicalities about how SEO works. The goal of SEO is to increase the bottom-line numbers of a company, especially its revenues, by driving more visitors to its website and making those visitors more likely to convert to becoming customers of the brand. It is a way to obtain customers that would have otherwise gone to your competition. Consider how important it is to find ways to gain an edge in the hot San Diego market, a good SEO rework can make a huge difference for your company as long as you use a qualified San Diego SEO specialist.
We are only 4 months in and the call volume has increased like never before. We are very grateful to have the experts on our side!
- Annie A.
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