Search Engine Marketing

ROI-DRIVEN Search Engine Marketing

iExperts Media Certifications search engine marketing san diego


What is Search Engine Marketing or SEM? SEM is the process of attaining traffic or prominence on search engines. SEM has two major components, that is, Search Engine Optimization (SEO) and Pay Per Click (PPC).

Results Driven SEO

SEO deals with optimizing a website to advance organic traffic from search engines. This is achieved by improving the site’s general ranking on the several engines. SEO also work to advance the visibility and reputation of a site to advance the likelihood that other popular sites will bond to your site. SEO offer new content to your site so as to improve the popularity of the site.


When a company has purchased ads centered on keywords, it can access customers when they are enthusiastically searching for information on the company’s page. Search engine marketing can be easy but one can end up paying for traffic that does no necessarily generate sales.


PPC deals with organizing paid ads on the several PPC networks to aim the potential clients using those search engines.

In the modern world, people do not look for a product or a store on the yellow pages. Instead, they check from search engines. There being so many people consulting search engines, Search Engine Marketing ceases from being an easy thing to supplement the current marketing campaigns of a firm.


For the businesses that are not entirely run online, the effort and finances invested in the search engine marketing depend on how significant the business website is its prospective efforts. All in all, marketing on the search engines is affordable and stress-free such that it is worth testing to see its effectiveness in finding new clients.

Fully Integrated

When marketing a business online, a few tricks have to be applied. One has to ensure that many people accessing the information on firms and products are able to see your industry in their search outcomes. The unfortunate part is that you do not have a guarantee that your website will appear in the related search.


However, iExperts Media offer you with some tactics that can assist you improve the probability of your site to be seen by qualified prospects. iExperts Media believes that marketing on the various search engines is a serious issue for businesses and it should be considered as a chief area for spending especially for e-commerce businesses where a selection of the right product often result to a fast sale.

Integrated & 
Highly Effective

We combine both SEO and PPC strategies in a parallel format to increase both organic and paid search reach, leads, calls or sales.

Fix Your Budget

In most Search Engine Marketing, the more you pay the more your site appears in the search results. However, it is always advisable to bid for what you can manage to pay for a keyword. Paying a lot of cash in order to be at the top rank of the search does not entirely mean that you ad will be clicked more often. For major searches, users may choose several pages and therefore having a second or third position in the search stands a chance to be clicked. A second or third position is less expensive than the first page. The firm should first define what a single visitor is worth and then assess how much a usual visitor adds to your profits. Sum that by the likelihood that the visitor will turn out to be a customer.  Create a wide resource of information for your products and services. Dig through the merits and demerits of competing products, increase links to additional resources, and compose useful tutorials. By offering value to the clients, you create trustworthiness from them.


Identify Your Commercial Keywords

Vary your key word purchases and your ads linguistic and note the ones that generate the top outcomes.  One has to learn how search engines operate in order to get the desired results. The popular search engines like Google and MSN offer explanations of how their ads and engines operate. Some may have online classes.  iExperts Media advices firms to focus on their websites and not on their rankings when marketing themselves online. Rankings are not the main goal of the search engine marketing. The final goal is for the site to become the destination for everyone to get the product the firm is offering. When a company puts its focus on the site and not the rankings, it gets the rankings minus compromising the potential of the website to see to its contract as adequately as possible.  iExperts Media believes that the firm that put the visitors at the core gets the rankings, not because the firm has beaten other searches but because it deserves the rankings.

Think Like Your Customers


  1. Think like the audience you are targeting

Ask yourself the search terms a potential client may use to find about your company online. As the CEO of the company, it is easy to determine the terms to use. But it is not about you, it is about the clients you are aiming. Enquire from your customers the search terms they would use. Go online and test the samples yourself and take note of the key words that lead you up to your competitors. Consider those key words.  In order to get to potential buyers, make the keywords more specific. This is done by using more descriptive expressions as a replacement for individual words. For instance, cars may be too general; but Japanese cars may be a better option. Most SEM platforms have a way of limiting your ads supply, which keep your ads from being seen in incorrect searches. One should not use the exact keywords. Negative keywords should also be avoided. These are words that have more than one meaning.


Be Fun and If Possible, be Unique

Every business has a goal of standing out among its competitors. iExperts Media advices companies to follow these four steps that will make them stand out:  The firm should look out for a service or come up with a niche that is not ventured into by the competitors.  Dullness thrives in the web. This is a perfect opportunity to make a difference and stand out. This can be achieved by having interesting website designs or even changing the way you pack your products.  There are many sites to get information. But how many pages offer the current information? One can change their sites and offer visitors up to date data. This will ascertain to your clients that you keep up with the trends and so are the products you offer.