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E-commerce is the current entrepreneurial darling. With the exponential expansion of new online business opportunities, it is likely to remain that way for the foreseeable future.
Yet many eager entrepreneurs launch their online stores and clear their calendars so they will be available to handle all the incoming orders. And then they sit around and wait...and wait....and wait.
What has gone wrong here? The store looks good. The products are competitively priced. The store name is catchy. The trouble is simple - no one knows the store is there! This is where search engine optimization (SEO) for e-commerce comes into the picture. In this post, learn the basics of employing SEO for e-commerce web site success.
In-House or Outsource eCommerce SEO?
For many solopreneurs and small businesses in particular, there are already too few hours in a day to juggle all the hats you are wearing. But then again, there is your limited budget to consider. At some point, it comes down to a choice between profitability and sleep.
This is when typically outsourcing enters the picture. SEO for ecommerce websites is not time-intensive when you know exactly what you are doing. But the learning curve for newbies can be intense. Once you calculate in the value of your own time doing what you do best, it often makes more sense to allocate some of your budget to outsource your SEO needs.
This way, you skip the learning curve and the first-timer mistakes and get right to the increased sales your company needs to grow.
Learn What Your Customer Want
Whether you tackle SEO for e-commerce web site success in-house or your decide to outsource this task, you will need to do some research to determine the best keywords to focus on.
When you outsource this function, your SEO partner will do a lot of the legwork for you by coming up with a list of keywords and key phrases (short and long-tail). But you will still have to determine the final selections.
What you want to focus on here is finding out what words and phrases customers use when browsing online for the types of products you sell. Once you have developed this list, your marketing partner's role will be to design a SEO campaign to generate more hits to your e-commerce website.
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Monitor Your Campaign Results
Your SEO for ecommerce websites marketing partner will no doubt have their own analytics and reporting to help you better understand the results of your SEO campaign. You should also install and monitor Google Analytics (or a similar Analytics package) to track your own results.
It can be helpful to remember it can take six months or longer before your analytics begin to accurately reflect the impact of your SEO campaign (as opposed to boosts, spikes or flukes due to other causes).
But by the end of your first 12-months of monitored SEO marketing, you will have sufficient data to begin refining your campaign based on past successes and polling your customers to find out what they want more of or less of. By inviting customer product and site reviews, you can learn and adjust your campaign as you go.
What is most important to remember about using SEO-based tactics to grow your ecommerce sales is that, like any other pathway to business growth, it is a process. As such, both patience and perseverance are your allies in this process, as is a talented SEO marketing partner with expertise in the field.
eCommerce Revenue Generated on 2015:
Wordpress & Magento eCommerce Stores
While your SEO partner is busy generating increased web traffic to your e-commerce site, your job will be to ensure your store is optimized to do the same.